Interactive fresh content for website
Content Licensing
Using some of the latest data visualizations, we tell the story of your port’s trade with the world.
How was trade in the most current month? A horizontal bar chart compares the current month to the same month for the previous decade.
Trade surplus or deficit? A pie chart shows the relationship between exports and imports.
How about trends over the last decade? A vertical bar chart shows total exports and total imports for every month for the last decade.
Our “tree maps” detail the trade partners for each port, with the size of each block providing the relative “weight.” View the data by the current month, year-to-date or the latest year. For airports and seaports, by value or by tonnage.
The same is true for export and import commodities.
Want to offer more detail? For example, the specific exports to a specific country from your port? WorldCity offers that level of detail as well with our Premium Content Syndication Service.
In addition to making this data available on your website, and updating it automatically each month, WorldCity makes it available on this site, with your logo listing you as the sponsor. Here is Port Everglades’ data on our site and here is LAX’s data on its site. To see an example of the Premium content licensing option, visit Miami International Airport or Pharr International Bridge.
Port-specific videos, personalized
Personalized, Customized Videos
Our customized and personalized videos offer a great opportunity for
We even have three versions – an overview, one that focuses on exports and one that focuses on imports, so they can be rotated.
Click on the Contact Us button and we will show you one in seconds – with your name in it – for the port you select.
Working closely with us, we can help you send emails to as many people each month as you would like, each personalized with his or her name and with the port’s data you would like them to see.
Or, let your members of your business development team have visitors to their trade show or conference booth complete an online form to immediately see a video with their name in it – with your port’s data. From there, with solid prospects, they can follow up with another video the next month and the one after.
Finally, this is a great way to spruce up your website with lively, animated, colorful and detail-rich content, playing in loop for visitors to the cargo section of your website. While not personalized, the content remains strong and current.
Social Media Graphics
Relevant posts can be difficult to create and many airports, seaports and border crossings find themselves without meaningful content to share on social channels.
We help solve that with up to 32 different social media graphics, all new each month with the latest U.S. Census Bureau data.
Some examples: top export trade partners by value. Top-ranked imports, by tonnage. Fastest-growing exports. Most valuable imports. Exports where your port ranks the highest nationally.
All of these are available for the current month or year-to-date. Build relationships with these well-designed data visualizations.
Dive deep into the data
Historical Downloads
WorldCity offers great marketing tools but also an excellent research tool – our Basic Plus and Premium Plus Subscriptions.
With the Basic Plus Subscription focused on a port – the subscription is also available by country, export or import – you can download 18 different spreadsheets each month, more than 200 each year. By value or tonnage for each of three time periods: current month, YTD or latest annual.
With the YTD and annual downloads, you will receive a decade of data; for the current month, you will get the most recent 24 months.
For example, for a specific port, you could download the “tree map” chart showing the top trade partners, the top exports or the top imports.
At the Premium Plus level, you would have access to thousands of downloads each month. For the top exports and imports for every country, by value and by tonnage, by current month, YTD to latest annual. For hundreds of different exports (depending on the port) – showing to which countries the exports are shipped and which other ports export this product – as well as every import.
Detail includes change over time and market share for the top countries, exports or imports shown.
The Basic Plus and, in particular, the Premium Plus provide an incredible amount of detailed data.
Annual TradeNumbers
publications
Publications
WorldCity has been producing annual TradeNumbers publications for more than two decades.
They are value-rich publications with long “shelf-life.” They make a great impression when handed to a customer, potential customer, member of the international trade community, visiting delegation, or trade show attendees stopping by your booth.
We offer three versions.
Our original format, a 64-page publication, is the gold standard. It has an individual page for the top 20 countries, the top 10 exports and the top 10 imports. Current data, historical data, ranking relative to other ports and much more. Includes some really dynamic two-page spreads that help tell the story of your port’s trade with the world for the year.
In recent years, we have introduced our Executive Summary, which comes in either the fold-out Poster Format or the 16-page “mini-magazine” format. While providing far less detail, the Executive Summary remains rich in detail. Because it is one-fourth the number of pages, it travels more easily.
We also introduced the TradeNumbers Pamphlet. Our most compact version, it easily fits into a sports jacket pocket or purse but still helps the recipient gain a tremendous understanding of the port’s role in global commerce.
Storytelling, in-person
Events
We can help with your event in two ways.
First, President Ken Roberts is a nationally recognized speaker on export-import trade. In addition to being the founder of WorldCity, he is a regular contributor at Forbes.com and served a maximum two three-year terms on the Federal Reserve’s 12-member Trade and Transportation Advisory Board.
He has spoken at conferences across the country, to industry groups, trade associations and international trade communities.
Second, WorldCity can help you enhance or create your event. WorldCity has been producing events for more than two decades, both for hundreds of people and smaller audiences. Let us make your event rise to the occasion.
Let us tell your story
We have many options to tailor a solution for you. We work with the nation’s largest airports, seaports and border crossings as well as ports growing in trade.
Social media simplified, with captivating graphics